4.4 What an Internal Consultant
Business Case Looks Like
The business case is a written document making the
argument for instituting the role of internal consultant within the Reliability
/ Maintenance organization. That role is specifically designed to work with the
plant personnel to deliver improvements in the plant’s reliability and
maintenance work processes. In some cases, the business case is trying to
identify the need for a new position where even a special projects role did not
exist in the past. In other cases, the business case is attempting to have the
special projects role solidified and recognized for what it actually
is—internal consulting.
A business case needs to include all of the
information necessary to obtain management’s agreement to put this position
permanently in place. Without this identified position, the plant will continue
to borrow people from their day-to-day work on a part-time basis or, even
worse, have them work on special projects “in addition to the regular job.” We
learned in Chapter 3 that these approaches are seldom if ever successful. That
is why a permanent position is required.
The internal consultantbusiness case has the
following sections:
Purpose
This part of the document introduces the issue and
states what the balance of the document will be trying to accomplish.
Background
This section identifies the current situation.
Often it is used to point out how part-time work in this area has failed to
achieve the results that were expected. Specific examples can be used to support
this information. The background sets the stage by identifying the need for the
internal consultant role.
Benefits
In this section, you state the benefits that can be
achieved by having this role as part of the Reliability / Maintenance organization.
You need to state both the short-term and long-term benefits. The short term
benefits, which may include a dedicated person supporting a current work
initiative, are usually easy for management to recognize because they deal with
concrete work efforts that are in progress. The longer-term ones which do not
address concrete initiatives may be harder to articulate. However, they have
far-reaching impacts, not just for yet-to-be-identified initiatives, but also
for sustainability of those current in progress. For the benefits section, you
should focus on the six components identified in section 4.3. Another approach
is to explain the value lost by not having this position. But this last
approach is far less likely to succeed than showing the value the job will
deliver.
The Process
In this section, you explain how the internal
consultant job will be put into place. If someone is already doing this work
full time, the official movement to the internal consultant role will be easy.
If not, you will need to outline a strategy for creating and filling this
position. This is a much more difficult task. Another aspect of the process is
the reporting relationship for the internal consultant. Because this role is
essentially designed to be an advisor to management, it makes sense that the
consultants will report at the highest level within the organization
possible—in this case the Reliability / Maintenance manager. This relationship
will also free the internal consultants from working at a lower level in the
organization and not having their ideas reach the manager.
The Cost
There is always a cost associated with establishing
a new position. The justification for this cost must be tied to the benefits
section so that a true cost–benefit analysis can be performed. This
justification is not difficult if the internal consultant is dealing with
initiatives that have real documented savings. It is, however, very difficult
if the work is in the area of intangibles and neither direct cost savings nor
avoidance are apparent.
What Success Looks Like
This section is designed to close out the case. It
should paint a clear picture for the managers so that they can visualize what
having an internal consultant on their payroll looks like. Tie this section to
the cost and benefits sections to establish the link.
4.5 You Need a Business Case for All
That You Do
Let us assume that you have achieved your goal and gotten
approval to establish a position for an internal consultant. Even with the
internal consultantbusiness case accepted and the role of internal consultant
approved, there are many other instances where the business case approach is
needed in order to have internal consulting included within major work
initiatives.
As an internal consultant, you need to make sure
that you are involved in support of new change initiatives because of the value
you can deliver. These initiatives are often presented and accepted by
management in the form of a scope of work (see Chapter 8). A typical scope for
a change initiative usually addresses the work to be done, how it will be done,
and the expected benefits. Seldom is the issue of internal consultant support
included. In fact, it is more often completely overlooked. This area is where
the scope needs to be expanded and a business case for an internal consultant
resource included. The same outline we used for the justification of the
internal consultant can be used to assure that an internal consultant is an
integral part of the change initiative.
A business case within the work scope also needs to
be made for the identification of a change initiative champion. It has been
shown in numerous cases that when an initiative has a champion from the plant’s
senior management team, the likelihood of success is far greater then when one
does not exist. This follows from the concept that “what gets measured gets
done.” In this case, it is not so much that the work is getting measured, but
rather that it is getting the level of attention and support required for
success. As we will learn in Chapter 5, the champion essentially is tying the
initiative into the values of the organization’s culture.