7.2 Who Are Your Clients?
As you can surmise from the example and probably
from your own personal experiences, you need a client in order for internal
consultant-supported efforts to even be considered for implementation. Clients
can vary from senior managers all the way down through the organization’s
hierarchy. However, they have one key thing in common—the work that you do for
them must have the ability to be implemented.
Suppose a senior manager asks you to support a work
redesign effort. It is highly likely with a client at this level that the work,
when completed, will be implemented. This could also apply to a departmental
manager or even someone at a lower level in the organization. I define a client
as:
Any person or group within the organization who has
the ability to contract with the internal consultant for work which, at its
conclusion, has associated with it the likelihood of implementation.
Let’s dissect this definition into its component
parts in order that we gain a better understanding of the concept of the
internal consultantclient.
• Any person or group who has the ability to
contract It is true that any person or group can contact the internal
consultants requesting that they take on an internal consulting contract. But
not everyone has the ability to finalize the contract. This is a good thing for
both the internal consultants and the management team.
• Suppose that the internal consultants were asked
to support an initiative that was conceived at the foreman or worker level.
Although they could take on this work, there may be little support for the
outcome. As a result, there could be hard feelings among those who asked that
the work be conducted. In addition, the credibility of the internal consultants
could be undermined since they took on an assignment that was not supported by
the management team.
• On the other hand, suppose that the work was
requested by the senior management team. In this case, the internal consultants
would have support for the time and effort that they and others would have to
put into the initiative. The important point here is that, while anyone can
contact the internal consultants for work, only certain people within the
organization have the authority to do so.
• At its conclusion has the likelihood to be
implemented The second part of the definition is equally important. A client is
not just someone who has the authority to request the services of the internal
consultants. Atrue client is in an environment where there is a high likelihood
that the work will be implemented. This does not imply that every initiative,
once it is developed and reaches the “go – no go” stage. will be implemented.
But someone who has the potential to be a client should at least be able to
state that there is likelihood of implementation once finished. If this were
not the case, why would senior management, the group who created the position
of internal consultant, be willing to keep funding the efforts of the
incumbent?
Clients,
therefore, require two very important traits. First, they have to have the
authority to assign the internal consultants to a specific initiative. Second,
they have to have the ability to make certain that the work, once completed, is
highly likely to be implemented.
7.3 Client Expectations from an
Internal Consultant
When a clientcontracts with internal consultants,
there are certain things that they have a right to expect as a product of the
contract. Obviously the first and foremost is a successful work initiative
supported by the internal consultants and owned by those on the site team.
However, there is more that a client expects from the internal consultants on a
more personal and professional level.
These include the following.
Skilled and Timely Workmanship Throughout
the Work Effort.
The internal consultants are expected to have the
skills needed for consultant-type work as well as being able to apply these
skills to a timely delivery of the work product. After all, being able to
conduct a skilled effort is worthless if it is delivered late.
Understanding of the Scope.
At the outset of the work effort, there is
agreement on the scope between the client and the internal consultants. It is
the internal consultants’ responsibility to make certain that the scope is
fully understood so that what has been requested will be delivered. This may
take some questioning; often the full scope is not always clear in the client’s
mind. Nevertheless, the internal consultants must make certain that the scope
is understood before the work begins. One good approach to this is to write out
and then state back to the client what they have requested in the scope. The
writing part forces the internal consultants to think about the work content. The
restating of the scope back to the client gives them a chance to feel secure in
the fact that the internal consultants understood the requirements.
Communication and Validation to Keep the
Effort on Track.
At the outset, there is a scope of work developed
which will be discussed in detail in Chapter 8. However, as the initiative
evolves, there is a danger that it will get off track or that additional scope
will be added. In either of these cases, the end result—even though it may have
value—may not be what the client actually wanted. Therefore, it is incumbent
upon the internal consultant to continually stay in communication with the
client and periodically validate the direction.
Authentic and Honest Responses and
Feedback.
One of the main reasons that the internal
consultants were contracted was that the client has trust in their ability to
deliver the work product. Not only that, but the client needs to believe that
the internal consultants will be entirely honest in their communication and
feedback. There is nothing worse or more damaging to the credibility (and
longevity) of internal consultants than to provide feedback that is not
authentic, honest, and complete. This means not only telling the client the
good things, but also telling them the bad. Suppose an initiative which looked
great on paper emerged as something that, if deployed, would cause more
problems than benefits. Although providing advice that would terminate the
effort may leave the internal consultants without an assignment, it is
absolutely essential that they make this communication to the client.
Confidentiality.
Many of the initiatives on which internal
consultants will work are confidential in nature. There are many reasons why
the client may not to want the information leaked to those in the plant or even
possibly those in the general public. The internal consultants must at all time
maintain this level of client confidentiality if they wish to maintain the
professional standing in the plant, their credibility with the current and
future clients, and often their very jobs.
Balance.
The internal consultant works between two extremes.
On the one hand, there are initiatives where they are expected to do all of the
work. This is a poor expectation on the part of the client; by doing this,
there is not ownership of the effort as it is developed or, more important,
after it ends. On the other hand are the internal consultants who feel that
they should not do any of the work. They believe that their role is strictly
advisory in nature and that all of the work should be done by the team. This
view is also poor because the consultants are brought into the effort to
provide their skill and guidance—traits which those on the project team may not
have. Therefore, the internal consultants need to work in a balanced manner—not
doing too much of the work and not falling into the role of advisor only. The
client expects the internal consultants to understand this and work in balanced
manner.
Exit Ability with Ownership in the Customer.
The client expects that every effort has some point
at which the internal consultants need to exit and leave the day-to-day work to
the organization. This is an expectation which the internal consultants need to
appreciate from the beginning of the job. The simple truth is that as the job
starts, the internal consultants need to be preparing for the site personnel to
take over and for them to exit.
If this does not occur, then one of two things happens.
First the internal consultants no longer are acting in an internal consultant
role. Instead, by failing to exit, they have become part of the organization
conducting the work. Second is the problem where the site personnel are so
dependent on the internal consultants that when they finally do leave the work
product completely fails because the internal consultants were the ones
actually making it function.